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NSE Brand New – SYBS–Flex on the Beat – UK Video Premiere

SYBS is a transatlantic, cross genre and pan cultural musical experience made up of artist/production duo Dobi and Yugy.

The sibling duo are of Nigerian descent but currently split their time between London, Los Angeles and New York. The exhilarating sound of SYBS is a contemporary fusion of urban pop, R&B and African influenced rhythms. In their own words “It’s music that hits your head, hips and heart”.

Dobi says “Besides the name touching upon us being brother and sister, the name also represents how music brings us all together and that makes us all siblings”. Adding to the poignancy here is that music also brought Dobi and Yugy together. “We were not that close as brother and sister when we were younger. It was ultimately a shared love of music that helped us find common ground and develop a stronger relationship over the years” Yugy says.

SYBS is the culmination of two parallel lives in music. Dobi and Yugy share a grounding in classical music and panoramic listening tastes. The siblings are influenced by and grew up in a house where Beethoven, Mozart, West African High Life, Afrobeat, The Beatles, Motown, Sam Cooke, Madonna, Sade, Abba, Stevie Wonder, Michael Jackson and David Bowie coexisted as a vibrantly varied soundtrack.

Their paths have been divergent with Dobi blossoming into a charismatic front-person and songwriter and Yugy finding his gifts in the subtle side of the arts as a producer, songwriter and composer.

As artists SYBS will be spreading a message of passion and unity through their music. “The message of our music is that even when it’s hard or you’re sad. Perseverance, respect for yourself and others and faith in positive changes are what really matter” says Dobi.

Yugy adds “We want to connect to people with love and build a community around our music and outlook on life. If in some small way we can inspire others to pursue what they are passionate about and make room for it in the midst of their busy lives we would have done something meaningful”.

The brand new single from SYBS is entitled ‘Flex on the Beat’ and is out now on SYBS Music worldwide and Dolly Dibs publishing. 

SYBS Online:

www.sybsmusic.com

https://www.youtube.com/c/sybsmusic

https://www.facebook.com/sybsmusic

https://www.instagram.com/sybsmusic

https://twitter.com/sybsmusic

https://soundcloud.com/sybsmusic